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Marketing Communications MSc

Overview

Accredited by the Chartered Institute of Marketing (CIM), this course will equip you for a career in the marketing arena in areas such as corporate marketing, advertising, public relations and market research.

This programme will familiarise you with the concepts and tools of marketing communication and its vital role in business enabling you to implement both the tactical and strategic decisions available to the marketing communications manager.

8 reasons to study here

Educational excellence: For marketing, we’re voted no.2 UK wide for student satisfaction (CUG Guide 2018). Furthermore we’re voted no.1 and no.2 for Satisfied with teaching and satisfied overall with the course in the Guardian league table 2018.
Developing employability: the division holds residential weekends and provides internship and placement opportunities for students.
Exceptional learning resources: No.1 University in the UK for Learning Resources in Marketing (National Student Survey 2016).
Guest lectures: industry leading guest lectures add a new and modern twist to our teaching for students to develop their sector knowledge.
Professional accreditation: Modules accredited by the Chartered Institute of Marketing, providing exemptions for professional qualifications.
Entrepreneur support: Develop a ready-to-fund business plan or undertake consultancy as a final year marketing project, and individual entrepreneurial activity is supported through the course and University.
Networking opportunities: Build relationships with small and medium enterprises and alumni as part of a unique 'give back' culture.
Research active academics: you’ll be taught by enthusiastic but also research active staff, which means you’ll receive relevant teaching and best practice for the 21st century.

The core units provide the student with the necessary grounding in the marketing communications field. In addition to core marketing units the course provides specialist units in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed.

Accreditations

Key course information - ordered by mode
Mode Duration Start date Location
Mode
Part-time
Duration
30 months
Start Date
January; September
Location
Southwark Campus
Mode
Full-time
Duration
15 months
Start Date
January; September
Location
Southwark Campus

Case studies

Modules

  • Integrated marketing communications (20 credits)
  • Cross cultural buyer behaviour (20 credits)
  • Creative and media strategy (20 credits)
  • Emerging issues in marketing communications (10 credits)
  • International brand management (20 credits)
  • Research methods (20 credits)
  • Dissertation 20,000 words (60 credits)

Plus one elective unit (10 credits)

  • Public relations
  • International marketing
  • Social marketing strategy
  • Market driven marketing
  • Digital and social media

Employability

Types of careers 

Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events. Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably. Salaries for marketing executives in the early stages of their careers generally range from £20,000-£30,000, while marketing professionals with a wealth of experience can earn up to £50,000. (All About Careers).

Graduate success 

LSBU Marketing graduates are employed in a variety of organisations such as OgilvyOne Worldwide, eSearchVision, Osney Media.

Alumni connections

Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.

Employability Service

We are University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018.

At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

  • An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
  • Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.

Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.

Placements

Staff

Dr Dag Bennett

School/Division: Business / Management, Marketing and People
Job title: Lead for Postgraduate Research Students (PGR) in the School of Business, Associate Professor in Marketing, Ehrenberg Centre for Research in Marketing;

Dr. Dag Bennett is an associate professor in marketing, with interests in behavioural brand loyalty, market structure modelling, and marketing in emerging markets.


Dr Lakhdar Boukersi

School/Division: Business / Management, Marketing and People
Job title: Sessional Lecturer

Dr Lakhdar Boukersi was awarded a PhD in International Marketing, and his research interests include the application of Marketing Management in LDC's, impact of international trade fairs on export development, trade fairs and exhibitions as a communication tool.


Dr Charles Graham, PhD

School/Division: Business / Management, Marketing and People
Job title: Senior Lecturer, Marketing

An expert in long-term brand loyalty, Charles has 15+years' industry experience (marketing director and managing director levels) working on innovation, brand management, franchising and copywriting in luxury food, pharmaceuticals and retail. PhD supervisor.


Dr Emily Ngan Luong

School/Division: Business / Management, Marketing and People
Job title: Lecturer

Dr Emily Ngan Luong is a Lecturer in Marketing at the School of Business.


Facilities

Teaching and learning

Entry requirements

Bachelor's degree equivalent to UK Second Class Honours Lower Division in a related subject area.

The course is designed for students whose first degree is business-related with some knowledge of marketing or who have practical experience of working as managers or marketers and who wish to specialise in the communications aspects of marketing.

How to apply

International (non Home/EU) applicants should follow our international how to apply guide.

Instructions for Home/EU applicants
Mode Duration Start date Application code Application method
Mode
Part-time
Duration
30 months
Start date
January; September
Application code
3891
Application method
Mode
Full-time
Duration
15 months
Start date
January; September
Application code
3890
Application method

Full-time/part-time postgraduate students and research students apply through the UCAS Postgraduate. Full details of how to do this are supplied on our How to apply section for postgraduate students and our How to apply section for research students.

Postgraduate applicants are required to provide up to two references as part of their application.

Accommodation

Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.

Finance

It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as a postgraduate student.

Postgraduate Application Service

Book a session with one of our specialist Postgraduate Advisors. Over a one on one Advice Session they'll advise you on postgraduate degrees at LSBU that match your interests and experience. Book an Advice Session.

Fees and funding

Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursaries Team on: +44 (0)20 7815 6181.

Full-time
Part-time
The fee shown is for entry 2018/19.
UK/EU fee: £8700International fee: £13125
AOS/LSBU code: 3890Session code: 1FS00
The fee shown is for entry 2018/19.
UK/EU fee: £2900International fee: £4375
AOS/LSBU code: 3891Session code: 1PS01
Total course fee:
UK/EU £8700
International £13125
The fee shown is for entry 2018/19.
UK/EU fee: £2900International fee: £4375
AOS/LSBU code: 3891Session code: 1PS00
Total course fee:
UK/EU £8700
International £13125

For more information, including how and when to pay, see our fees and funding section for postgraduate students.

Possible fee changes

The University reserves the right to increase its fees in line with changes to legislation, regulation and any governmental guidance or decisions.

The fees for international students are reviewed annually and, additionally, the University reserves the right to increase tuition fees in line with the RPIX measure of inflation up to 4 per cent.

Postgraduate loan (PGL) for Masters study

If you are starting a Masters course, studying either full- or part-time, you may be entitled to apply for a postgraduate study loan. Find out more at our postgraduate fees and funding section.

Scholarships

We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on funding your studies on the scholarships and fee discounts page.

Fee status

Please check your fee status and whether you are considered a home, EU or international student for fee-paying purposes by reading the UKCISA regulations.

Case studies

Select a case study and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.

Prepare to start

We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read How to apply tab for this course.

Enrolment and Induction

Enrolment takes place before you start your course. On completing the process, new students formally join the University. Enrolment consists of two stages: online, and your face-to-face enrolment meeting. The online process is an online data gathering exercise that you will complete yourself, then you will be invited to your face-to-face enrolment meeting.

In September, applicants who have accepted an unconditional offer to study at LSBU will be sent details of induction, which is when they are welcomed to the University and their School. Induction helps you get the best out of your university experience, and makes sure you have all the tools to succeed in your studies.

Read more about Enrolment and Induction.

 
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Contact information

Course Enquiries - UK

Tel: 0800 923 8888

Tel: +44 (0) 20 7815 6100

Get in touch

Course Enquiries - EU/International

Tel: +44 (0) 20 7815 6189

Get in touch
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