Section Menu

International Business Management with Marketing MSc

Overview

MSc International Business Management with Marketing provides a systematic, comprehensive, in-depth study of international business and marketing. You'll develop the ability to critically evaluate and appraise existing theories and ideas about changes taking place in the world of international business. You'll also build an awareness and understanding of how different cultural attitudes and beliefs shape the international business environment in different regions of the world.

You'll learn to use scientific research techniques to engage in independent investigation, building knowledge and understanding of particular issues that are the forefront of the different areas covered by the degree.

You'll become a more effective decision-taker, with the knowledge, understanding, confidence and skills to engage in independent, original thought which has practical application in the business environment.

Accreditations

Key course information - ordered by mode
Mode Duration Start date Location
Mode
Full-time
Duration
16 months
Start Date
January; September
Location
Southwark Campus
Mode
Part-time
Duration
30 months
Start Date
September
Location
Southwark Campus

Modules

  • International management
    This module brings together knowledge, understanding, different interpretations and critical analysis of the contexts and issues relating to management in international firms. We'll analyse the strategies, policies and decision making of international firms in the context of the changing international business environment. We'll cover: management practices in important economic regions in the world; the international strategic environment and competition  in global industries; alternative foreign market entry and development methods and the multinational enterprise; human resources (international transfers and expatriation, management development, cross-cultural issues) competency and corporate performance; strategy formulation and evaluation; competitive advantage and sustainability; international business strategy; strategy implementation; international acquisitions and mergers; international collaboration, the delta model and value networked organisations; international organisational structure; strategy implementation: culture and strategic change; and, globalisation and anti-globalisation.
  • International marketing
    In this module you’ll understand international marketing concepts and developing international marketing skills is essential for the success of organisations operating in increasingly global, challenging and changing markets. The module provides an overview of international marketing issues, integrating theory and practice across a wide range of international business contexts. We’ll cover three key elements; part 1, is dedicated to appreciating environmental differences, especially cultural ones when conducting international market research to assess and identify foreign target markets; part 2, is the review of international market expansion strategies  in terms of resources allocation and international involvement and a  detailed analysis of foreign market entry strategies; and part 3, covers global product policies; global pricing, international distribution channels and global communications.
  • International Finance and Decision Making The unit seeks to develop the knowledge and basic skills necessary to evaluate the impact of business decisions on different constituencies of stakeholder as well as being able to participate in decisions and processes concerning the maximisation of value in investment, finance and risk management, and understand the implications of taxation in financial decision making.
  • Strategic international human resource management
    In this module we'll investigate and analyse current practice and developments in Strategic Personnel and Development with full regard to International context. We'll focus clearly on the importance of Strategic HRM as being a key to the success and competitive edge of today’s organisations.  This module provides an understanding of international business practices, problems and strategies with specific reference to human resource management issues. The practical simulation activities you'll be involved in provide many hands-on learning opportunities that can help prepare you the workplace.
  • Integrated marketing communications
    This module addresses the emergence of integrated international marketing communications as a result of growing competition and the significant shift in marketing philosophy from transaction to relationship marketing to consumer engagement and interaction.  A clear understanding of the restraints and opportunities that arise as a result of globalisation is necessary to develop and deliver successful marketing communications. You'll develop your knowledge in specific areas which influence the communications process such as socio-cultural, economic, language, legal and regulatory differences.  Critical application of emerging theories is vital if you wish to succeed in this rapidly changing discipline.  This module will provide you with the techniques, models and tools that companies use to develop, deliver and evaluate appropriate and creative campaigns which communicate with their many and varied audiences.
  • International brand management
    The Brand is often the most valuable asset an organisation has and incorporates all that is tangible and intangible within firms. This module explores how the brand is created and formed, how it is managed for longevity and sustainability and how it provides resources and profits for companies. We'll review the international aspects of brand management, in terms of controlling and monitoring, as well as cross cultural acceptance from the consumer/customer body. We'll examine a broad range of theory taken from product management, service management and brand strategy.
  • Dissertation
    This module requires the completion of a circa 20,000 (not including appendices and bibliography or references) Master’s level dissertation in an area of international business. It requires that, and provides an opportunity for you to virtually independently conceive, plan and execute an appropriate piece of research based on firm academic foundations.

    Employability

    Employment prospects are excellent. Successful students can, in addition to senior management roles, build a career in a variety of roles in consulting, marketing, finance and human resource management. In this respect the personal development emphasis on the course reflects the skills demanded for flexible roles in managing across a variety of organisational cultures and functions inside multinational companies.

    Employability Service

    We are University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018.

    At LSBU, we want to set you up for a successful career. During your studies – and for two years after you graduate – you’ll have access to our Employability Service, which includes:

    • An online board where you can see a wide range of placements: part-time, full-time or voluntary. You can also drop in to see our Job Shop advisers, who are always available to help you take the next step in your search.
    • Our Careers Gym offering group workshops on CVs, interview techniques and finding work experience, as well as regular presentations from employers across a range of sectors.

    Our Student Enterprise team can also help you start your own business and develop valuable entrepreneurial skills.

    Placements

    Staff

    Haider Bilal

    School/Division: Business / Business and Enterprise
    Job title: Lecturer & Multimedia Developer

    Haider has development experience in generating and manipulating graphics, animations, audio, video and text to create integrated multimedia programs. His research is in the area of Software Maintenance and Measurement, specifically Change Impact Analysis (CIA).


    Dr Lakhdar Boukersi

    School/Division: Business / Management, Marketing and People
    Job title: Sessional Lecturer

    Dr Lakhdar Boukersi was awarded a PhD in International Marketing, and his research interests include the application of Marketing Management in LDC's, impact of international trade fairs on export development, trade fairs and exhibitions as a communication tool.


    Dr Gurjeet Dhesi

    School/Division: Business / Business and Enterprise
    Job title: Senior Lecturer

    Gurjeet's current research interests lie in the fields of Quantitative Finance, Financial Econometrics and Applied Mathematical Modelling.


    Mel Godfrey

    School/Division: Business / Management, Marketing and People
    Job title: Head of Business Partnerships and Employment Outcomes; Course Director, MSc Marketing

    Mel helped to launch the first public email systems available in the UK and has also undertaken consultancy work with both large firms and small organisations covering all aspects of marketing.


    Dr Peter Luke

    School/Division: Business / Business and Enterprise
    Job title: Associate Professor; Associate Head of Business and Enterprise

    Dr Luke is an Associate Professor and Subject Group Leader for Economics within the School of Business. He currently lectures on the BA Business Studies course, and is the Course Director for the BSc Economics undergraduate degree. Dr Luke is also the Director of the Centre for International Business Studies.


    Dr John Opute, PhD

    School/Division: Business / Management, Marketing and People
    Job title: Senior Lecturer, Human Resources Management

    An expert in international human resource management, John has 20+years' industry experience within multinational companies including: Alcan Aluminium Company of Canada and Cincinnati Bell in Ohio, USA. PhD supervisor.


    Prof. Jon Warwick, PhD

    School/Division: Business / Business and Enterprise
    Job title: Professor of Educational Development in the Mathematical Sciences

    A mathematical modelling expert, Jon has experience of teaching mathematics, modelling, and operational research in the higher education sector. Research interests: systems theory, system dynamics and mathematics learning and teaching. PhD supervisor.


    Facilities

    Teaching and learning

    You'll develop team working skills through group projects, case studies and other forms of collaborative work.

    Entry requirements

    Bachelor degree equivalent to UK Second Class Honours Lower Division in any subject

    How to apply

    International (non Home/EU) applicants should follow our international how to apply guide.

    Instructions for Home/EU applicants
    Mode Duration Start date Application code Application method
    Mode
    Full-time
    Duration
    16 months
    Start date
    January; September
    Application code
    P052739
    Application method
    Mode
    Part-time
    Duration
    30 months
    Start date
    September
    Application code
    P052739
    Application method

    Full-time/part-time postgraduate students and research students apply through the UCAS Postgraduate. Full details of how to do this are supplied on our How to apply section for postgraduate students and our How to apply section for research students.

    Postgraduate applicants are required to provide up to two references as part of their application.

    Accommodation

    Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.

    Finance

    It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as a postgraduate student.

    Postgraduate Application Service

    Book a session with one of our specialist Postgraduate Advisors. Over a one on one Advice Session they'll advise you on postgraduate degrees at LSBU that match your interests and experience. Book an Advice Session.

    Fees and funding

    Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursaries Team on: +44 (0)20 7815 6181.

    Full-time
    Part-time
    The fee shown is for entry 2018/19.
    UK/EU fee: £8700International fee: £13125
    AOS/LSBU code: 4862Session code: 1FS00
    The fee shown is for entry 2018/19.
    UK/EU fee: £2900International fee: £4375
    AOS/LSBU code: 4863Session code: 1PS00
    Total course fee:
    UK/EU £8700
    International £13125

    For more information, including how and when to pay, see our fees and funding section for postgraduate students.

    Possible fee changes

    The University reserves the right to increase its fees in line with changes to legislation, regulation and any governmental guidance or decisions.

    The fees for international students are reviewed annually and, additionally, the University reserves the right to increase tuition fees in line with the RPIX measure of inflation up to 4 per cent.

    Postgraduate loan (PGL) for Masters study

    If you are starting a Masters course, studying either full- or part-time, you may be entitled to apply for a postgraduate study loan. Find out more at our postgraduate fees and funding section.

    Scholarships

    We offer several types of fee reduction through our scholarships and bursaries. Find the full list and other useful information on funding your studies on the scholarships and fee discounts page.

    Fee status

    Please check your fee status and whether you are considered a home, EU or international student for fee-paying purposes by reading the UKCISA regulations.

    Case studies

    Select a case study and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.

    Prepare to start

    We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read How to apply tab for this course.

    Enrolment and Induction

    Enrolment takes place before you start your course. On completing the process, new students formally join the University. There will be an online data gathering exercise that you will complete yourself, then you will be invited to a welcome meeting. At LSBU, you will confirm your qualifications by showing relevant certificates, and also bring proof of identity.

    In September, applicants who have accepted an unconditional offer to study at LSBU will be sent details of induction, which is when they are welcomed to the University and their School. Induction helps you get the best out of your university experience, and makes sure you have all the tools to succeed in your studies.

    Read more about Enrolment and Induction on MyLSBU, our student portal.

    Suggested reading

    • Czinkota, M. et. al. (2012), International Business (European Edition), John Wiley, Chichester
    • Conklin, D. (2014), The Global Environment of Business, SAGE Publications, London

     
    Top of page
    Contact information

    Course Enquiries - UK

    Tel: 0800 923 8888

    Tel: +44 (0) 20 7815 6100

    Get in touch

    Course Enquiries - EU/International

    Tel: +44 (0) 20 7815 6189

    Get in touch
    Related content
     
    Top of page