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Digital Marketing (IDM Top Up) MSc

Overview

This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree.

This course was designed in conjunction with The Institute of Direct and Digital Marketing (IDM), the leading body for the professional development of direct, data and digital marketing and will develop both the theoretical and practical knowledge of digital and marketing concepts that are vital in today's business environment.

The focus of this programme is to equip future marketing managers with the knowledge and understanding of the traditional academic theories, concepts and frameworks of marketing strategy and planning and be able to apply them in the contemporary digital environment. Students will learn the strategic importance of technical change and innovation in the context of information technology and knowledge management. They will also become highly aware of the regulations, legislation, and codes of practice affecting digital marketing and gain the ability to work with others to formulate appropriate and ethical business solutions.

Lady with laptop

It is anticipated that a high number of students applying for this course will be in full-time employment. Therefore a number of flexible study routes are offered:

Traditional campus based course

The traditional university campus based route of face to face learning will require weekly attendance over the 15 week semester.  Teaching takes place during the daytime and would require attendance at the university.

Full-time route (12 months)

This route require you to take three modules over one semester starting in January and finishing in June. You will then have until December to submit your 20,000-word dissertation. International students will need to study full time and complete the whole course in two semesters due to visa requirements.

Part-time route (24 months)

The part time route will enable modules to be taken over two semesters. Starting in January you will finish the taught element 12 months later and will then have until the following December to complete your 20,000 word dissertation.

Blended route (24 months)

The blended learning route will enable you to study at home for two semesters before progressing to the dissertation. Each semester will include one or two intensive workshops introducing the core subjects, which are then supported extensively by online learning materials, presentations and webinars. Starting in January you will finish the taught element 12 months later and will then have until thefollowing December to complete your 20,000 word dissertation.

The workshops will normally take place in February,September, November and January.

Accreditations

Key course information - ordered by mode
Mode Duration Start date Location
Mode
Blended learning
Duration
24 months
Start Date
January
Location
Mode
Full-time
Duration
1 year
Start Date
January
Location
Mode
Part-time
Duration
24 months
Start Date
January
Location

Case studies

Modules

  • Contemporary Marketing (20 Credits)
    This module provides a theoretical look at the world of consumers and their behaviour in the digital environment, drawing on consumer behaviour, product, brand and communications theories to interpret and understand how consumers are respond to different technologies. This module sets out to enable students to learn how to operationalise the key marketing, consumer behaviour and communication theories to enable students to critically appraise the swiftly changing digital marketing channels in the light of marketing theory.  
  • Digital and social media (10 credits)
    This module provides an intensely practical education in the core digital technologies, such as websites, search, display media, affiliate networks and mobile. Students will explore how they are being used and can assist in the delivery of marketing goals.
  • Research methods (20 credits)
    This module provides students with the learning, tools and techniques necessary for the completion of their dissertation, the final component for students wishing to obtain a Master's degree in Digital Marketing. Students will learn about the methods and tools of research and develop an understanding of the logic, sequence and structure of a research project, thus enabling students to design a logical structure for their dissertations. The aim of the module is to ensure that students are aware of the vast array of methodologies available to them and facilitating their ability to produce an original piece of work which adds to their existent body of knowledge and will help students explore the sources and types of information required for the research projects and the practical challenges associated with obtaining information.

Employability

The MSc Digital Marketing is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in large corporates or small charities, in modern e-businesses or public sector organisations. Digital marketing is the way of the business world for the future and the opportunities are vast.

Successful students from other LSBU marketing orientated Masters programmes have entered into many different types of organisations including multinational and global companies, public sector organisations, charities and startups.

Graduates have also found it a great addition to their professional Diploma qualifications, enabling them to develop a greater confidence in their work through being able to understand and apply more advanced levels of theory and practice to the marketing and business challenges that they face every day.

Sam Moore, (2012) said:"Being able to cover theory and real examples, both in Digital Marketing and Research Methods subject areas has given me valuable additional skills and knowledge to draw on in the workplace. The Masters requires commitment. If you're prepared to dedicate some time to the course, you'll reap the benefits both personally and at work."

LSBU Employability Service

We are University of the Year for Graduate Employment - The Times and Sunday Times Good University Guide 2018

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search.

As an LSBU student you have access to the Employability Service and its resources during your time here and for two years after you graduate.

Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or a placement/internship, and will help you assess what you need to do to get the career you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

  • Direct engagement from employers who come in to network with students
  • Job Shop – daily drop in service to help with, tailoring CVs, cover letters and applications, sourcing online resource, mock interviews and general job searching. One to one appointments for further support also available
  • Mentoring and work shadowing schemes
  • Higher education achievement report - The HEAR is designed to encourage a more sophisticated approach to recording student achievement, which acknowledges fully the range of opportunities that LSBU offers to our students.
    It pulls into one certificate: Module grades, Course descriptions, Placements, LSBU verified extra-curricular activities
  • Employability workshops - delivered free to students all year round on a variety of related topics
  • Careers fairs throughout the year to really focus your thoughts on a career after university

Find out about any of these services by visiting our student employability page

Placements

Staff

Dr Dag Bennett

School/Division: Business / Management, Marketing and People
Job title: Lead for Postgraduate Research Students (PGR) in the School of Business, Associate Professor in Marketing, Ehrenberg Centre for Research in Marketing;

Dr. Dag Bennett is an associate professor in marketing, with interests in behavioural brand loyalty, market structure modelling, and marketing in emerging markets.


Facilities

Teaching and learning

The taught component of the LSBU course provides students with the module Marketing in the Digital Environment, which introduces elements of marketing science, changing consumer behaviour, new media, branding, and the communications process. In addition, the Research Methods module will develop your ability to apply qualitative and quantitative analytical techniques to interpret relevant business data and derive effective and ethical solutions. You will also be given the opportunity, through the dissertation, to develop an individual approach to a research project, enabling you to specialise in a particular area of digital marketing that is of interest to you and your career.

Entry requirements

Below are the Level 7 qualifications accepted for entry onto the Top –Up.

  • IDM Diploma in Digital Marketing
  • IDM Diploma in Direct and Digital Marketing
  • IDM Diploma in Digital Marketing with B2B
  • IDM Diploma in Direct and Digital Marketing with B2B

If you have any of the above qualifications you will be accredited with 70 credits. You will need to take 110 credits, which will be made up of Research Methods (20 credits), Contemporary Marketing (20 credits), Digital & Social Media (10 credits) plus a 20,000 word dissertation (60 credits) to meet the overall requirement of 180 credits.

If you hold the IDM Certificate: we will be able to give you a further 10 credits based on Accredited Prior Learning (APL). Overall, you will be accredited with 80 credits. You will then need to take 100 credits, which will be made up of Research Methods (20 credits), Contemporary Marketing (20 credits) plus a 20,000 word dissertation (60 credits) to meet the overall requirement of 180 credits.

How to apply

Instructions for Home/EU applicants
Mode Duration Start date Application code Application method
Mode
Blended learning
Duration
24 months
Start date
January
Application code
4242
Application method
Mode
Full-time
Duration
1 year
Start date
January
Application code
3932
Application method
Mode
Part-time
Duration
24 months
Start date
January
Application code
3920
Application method

Please note that this course is not open to applications for September 2017 entry.

Full-time/part-time postgraduate students and research students apply through the UK Postgraduate and Statistical Service (UKPASS). Full details of how to do this are supplied on our How to apply section for postgraduate students and our How to apply section for research students.

Postgraduate applicants are required to provide up to two references as part of their application.

Accommodation

Students should apply for accommodation at London South Bank University (LSBU) as soon as possible, once we have made an offer of a place on one of our academic courses. Read more about applying for accommodation at LSBU.

Finance

It's a good idea to think about how you'll pay university tuition and maintenance costs while you're still applying for a place to study. Remember – you don't need to wait for a confirmed place on a course to start applying for student finance. Read how to pay your fees as a postgraduate student.

Postgraduate Application Service

Book a session with one of our specialist Postgraduate Advisors. Over a one on one Advice Session they'll advise you on postgraduate degrees at LSBU that match your interests and experience. Book an Advice Session.

Fees and funding

Fees are shown for new entrants to courses, for each individual year of a course, together with the total fee for all the years of a course. Continuing LSBU students should refer to the Finance section of our student portal, MyLSBU. Queries regarding fees should be directed to the Fees and Bursary Team on: +44 (0)20 7815 6181.

Full-time
Part-time
The fee shown is for entry 2017/18.
UK/EU fee: £5072.22International fee: £7638.89
AOS/LSBU code: 3932Session code: 1FS01
The fee shown is for entry 2017/18.
UK/EU fee: £5072.22International fee: £7638.89
AOS/LSBU code: 3932Session code: 1FS00
The fee shown is for entry 2017/18.
UK/EU fee: £5072.22International fee: £7638.89
AOS/LSBU code: 4242Session code: 1PS00
Total course fee:
UK/EU £5072.22
International £7638.89
The fee shown is for entry 2017/18.
UK/EU fee: £5072.22International fee: £7638.89
AOS/LSBU code: 3920Session code: 1PS01
The fee shown is for entry 2017/18.
UK/EU fee: £5072.22International fee: £7638.89
AOS/LSBU code: 3920Session code: 1PS00

For more information, including how and when to pay, see our fees and funding section for postgraduate students.

Possible fee changes

Current regulatory proposals suggest that institutions will be permitted to increase fee levels in line with inflation up to a specified fee cap. Specifically, LSBU may be permitted to increase its fees for new and existing Home and EU students from 2017/18 onwards. The University reserves the right to increase its fees in line with changes to legislation, regulation and any governmental guidance or decisions.

The fees for international students are reviewed annually, and additionally the University reserves the right to increase tuition fees in line with inflation up to 4 per cent.

Postgraduate loan (PGL) for Masters study

If you are starting a postgraduate course, studying for a Masters-level qualification either full- or part-time from 1 August, you may be entitled to apply for a £10,280 postgraduate study loan. Find out more at our postgraduate fees and funding section.

Postgraduate Advice Service

You are invited to book a one-to-one appointment with one of our Postgraduate Advisors. They offer a 30 minute face-to-face session where you can get tailored advice on fees and funding. Book a 1-2-1 Advice Session.

Scholarships

We offer students considerable financial help through scholarships, bursaries, charitable funds, loans and other financial support. Many of our scholarships are given as direct Tuition Fee discounts.

Overview of scholarships and fee discounts for postgraduate students. Key scholarships and discounts below.

Vice-Chancellor Scholarships

Students holding an offer of a place on a postgraduate course will be invited to apply for a Vice-Chancellor Scholarships.

LSBU Graduate Loyalty Scheme

This scheme gives eligible undergraduate students and alumni a discount of their taught postgraduate tuition fees when they enrol on one of our postgraduate taught courses starting this year. Read more about the Graduate Loyalty Scheme.

International students

As well as being potentially eligible for our undergraduate scholarships, International students can also benefit from a range of specialist scholarships. Find out more about International scholarships.

Please check your fee status and whether you are considered a home, EU or international student for fee-paying purposes by reading the UKCISA regulations.

Case studies

Select a case study and read about practical project work, students' placement experiences, research projects, alumni career achievements and what it’s really like to study here from the student perspective.

Prepare to start

We help our students prepare for university even before the semester starts. To find out when you should apply for your LSBU accommodation or student finance read How to apply tab for this course.

Enrolment and Induction

Enrolment takes place before you start your course. On completing the process, new students formally join the University. Enrolment consists of two stages: online, and your face-to-face enrolment meeting. The online process is an online data gathering exercise that you will complete yourself, then you will be invited to your face-to-face enrolment meeting.

In September, applicants who have accepted an unconditional offer to study at LSBU will be sent details of induction, which is when they are welcomed to the University and their School. Induction helps you get the best out of your university experience, and makes sure you have all the tools to succeed in your studies.

Read more about Enrolment and Induction.

 
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Tel: 0800 923 8888

Tel: +44 (0) 20 7815 6100

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